To paraphrase Lord Kitchener, 'Your town needs you'.
That's the message being driven by HCS committee members in the light of recent shop closures and increasingly negative comments in the local papers.
Many of us are proud of Huddersfield and appreciate that it still retains a good selection of shops, restaurants, pubs and cultural activities.
We need to talk up the town, use its facilities and rebuild that sense of pride in its history and future prospects.
Our co-ordination with Kirklees, involvement with the Discover Huddersfield Partnership, Heritage Open Days, Business Improvent District bid and promoting initiatives such as the Design Awards, all help contribute to supporting a healthier, more vibrant town.